January 31, 2022
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Ecommerce Trends for 2022
To start the New Year, Graphically Speaking has compiled a few important lists from industry research and experts. We have listed the most important ecommerce trends and tactics that companies will employ in 2022.
Key Trends to Watch for in 2022
- Artificial intelligence
- Metaverse and 3D spaces
Biggest Opportunities to Improve B2C Ecommerce in 2022
- Improved User Experience (UX)
- Seamless omni-channel shopping
- More accurate targeting of prospects
- Social commerce
- Better delivery logistics
- Direct brand.com sales
- Voice search advertising
Biggest Opportunities to Improve B2B Ecommerce in 2022
- Personalization
- Digital sales rooms/customer portals
- Frictionless User Experience (UX)
- Mobile first and PWA
- Direct to Consumer (D2C)
- Seamless omni-channel shopping
- Better product data
Biggest Ecommerce Challenges in 2022
Personnel
There is a shortage of qualified ecommerce experts. People with the rare combination of marketing, merchandising, logistics and technology skills will continue to be hard to find.
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Security
Sites going down, being hacked, or having your payment processor shutting you down are risks you need to avoid. Stay up to date, employ the right tools and have an action plan when problems occur.
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Shipping & Logistics
The World Container Index shows that the price for a 40ft container is currently around $9,900. That’s 283% higher compared to the previous year.
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Not Being Visible
Successful ecommerce businesses will focus on achieving high visibility and top ranking on search engine results pages. Organic SEO is still considered the best marketing investment for B2B companies and second-best for B2C.
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