A/B testing is crucial to the success of your eCommerce store, and your product pages are no exception. By testing your product pages, you can learn which features help your conversions and average revenue per sale. We’ve collected a number of metrics you can test in order to improve the efficiency of your product pages and increase your conversions.

Product pages are one of the most powerful tools you can use to increase your conversions. Highly optimized product pages can mean a world of difference in your sales numbers and your bottom line. Learn more about how you can optimize your product pages for increased conversions with our latest guide.

Your product landing pages are crucial to the success of your store. Are your product pages missing any essential elements? We’ve put together a list of must-have features you can use to improve the performance of your product pages and increase your conversion rates.

In the good old days, guest blogging was considered a respectable practice, much like getting a sought-after, esteemed author to write the introduction for your novel. Now it seems things have changed.

The advertising industry is changing almost as quickly as our technology. In order to survive this rapidly evolving industry, individuals need to be innovative, creative and forward-thinking.

Holiday shoppers expect a lot from ecommerce businesses. Not only do they have higher-than-normal customer service expectations, but they need their items shipped quickly, and they expect a flexible after-Christmas return period.

Yelp is the number one review site on the web, attracting more than 100 million unique visitors a month. This popularity causes Yelp reviews to have a dominant presence in search results, spelling problems for businesses with negative reviews.

At a glance, Google’s AdWords is an appealing way to market your business. This pay-per-click (PPC) advertising model allows users the flexibility to set budgets, target specific audiences and quickly drive traffic to their sites.

Presented by the BCAMA. What’s the one thing you need to know about digital marketing right now? The city’s brightest digital thinkers each have exactly 7 minutes to tell us what we need to keep our eyes on in the digital world throughout 2013.

Join The Vancouver Board of Trade on May 3 for a refreshing address by Nicola Kettlitz, President of Coca-Cola Limited — the Canadian arm of one of the most successful companies in the world — in which Kettlitz will share his personal journey, along with insights into the daily operations and management of a global powerhouse.

With the rapidly evolving industry of web development it is essential to understand the ways in which the Web is advancing in order to ensure continued relevance for your website. With this in mind, here is the second of two important web trends for this year.

Presented by the BCAIM. An event offering cutting edge, easily applied tools and techniques that any leader can apply to their own life and integrate into any corporate culture

Presented by the BCAMA. Utilizing Big Data to Your Advantage what Big Data is, the tools we can use to understand it, and how to utilize it when making business decisions.

By the end of 2012, there will be an estimated 55 million tablet users in the United States, according to a study by eMarketer. Of those, 42 million (or 76 percent) will be using an iPad.

Technology is bringing the virtual world and the real world closer together, but are humans ready to go digital?

A/B testing can be a great way to gain insight into visitor behavior and increase conversion rates, but with all the button tweaking, colour scheming and text revising, are we forgetting to look at the bigger picture?

Now that Facebook Timeline is finally available for brands, companies have access to powerful new marketing tools that will change the way they do business online.

Although mobile web has become mainstream, many small businesses still aren’t addressing the needs of mobile shoppers. While it may seem like a daunting task, transitioning to mobile commerce isn’t as tricky as you think. Here are some helpful tips and tricks to you get you on your way.

In 1999, Wired predicted that the 21st century would be a call-anytime, roam-anywhere, use-any-protocol kind of world. Mobile phones and the internet would converge, shaping the way we work, shop, pay bills, flirt, keep appointments, conduct wars and keep up with our children.

Not sure what to think of Google’s Penguin update? Whether your website was hit or not, here’s what you need to know about Google’s newest algorithm change.