In order to measure the success of your content marketing strategy, you need to be KPI-focused. Do you want to increase traffic to your site? Improve the quality of leads? Focus on a particular geographic location? Each goal should be easily measured and tracked to help you gauge the success of your campaign. If you don’t understand your basic web KPIs, including customer engagement and conversion rates, you are not moving forward with your marketing efforts.
Graphically Speaking curated three great articles that can help you measuring your performance:
The tactics that work in measuring a website or a traditional customer acquisition funnel do not always translate into content marketing measurement. For white papers, eBooks, blogs, eNewsletters, or whatever format you choose, here is a definitive guide to what marketing KPIs you should be measuring for your content marketing initiatives. Read more.
There seems to be a disconnect between what content marketers want to achieve and what they actually measure. Pageviews and visits are easy to understand and, until recently, it was hard to track the other behaviors of website visitors. With that said, here are some highly undervalued metrics to help you get a better picture of how your content shapes your relationship with your readers. Read more.
How to measure the ROI of a content marketing strategy
Like healthy diet, frequent exercise, proper posture or any other New Year’s resolution, blogging results take time.Part of the reason for low blog success rate is that most of us have a hard time predicting what kind of return blogging will achieve. Learn three steps to effectively measure your content strategy. Read more.