But Very Slowly Until Now
Ecommerce has been slowly sneaking into the lumber and building materials space. Manufacturers, distributors, and retailers are making large investments in ecommerce to serve the do-it-yourself consumer, contractors, and professionals.
Building supply companies are using ecommerce to:
- Reduce costs
- Increase sales
- Increase brand loyalty
What has been driving this shift?
There has been a notable shift of building material sales from in-person to online due to the pandemic, with 75% of construction materials companies saying they will invest in expanding their online offering, according to Sana Commerce’s report
Plus, consumers and contractors are getting younger and expect to find product information, ordering systems, request a quote ability, automatic re-ordering, and many other capabilities on your website.
Over 80% of respondents to a Venveo survey (of 101 US residential builders) said they expect building material suppliers to make online ordering an option.
Adobe’s Magento Ecommerce Platform
Adobe’s Magento Ecommerce allows building manufacturers, distributors, and retailers to create ecommerce websites that serve both B2B and B2C customers. This platform has the depth and flexibility to meet most company needs out of the box while integrating with the many tools now employed by building materials providers such as ERP, POS, inventory management systems.